52 calls in July. One flat $147 listing covering 32 communities across their service area. No bidding, no per-lead billing, and not one of those calls was sold to a competitor. Here's the ledger.
Claim your service area →We run National Home Service Pros — a directory with pages for 6,600+ cities and 460,000+ verified businesses across 11 trades. Homeowners with a broken water heater land on their city's page and they call the pro sitting at the top of it.
Right now, across your service area, that pro is not you.
$147 a month makes it you — and not just in your home city. Featured placement covers every community you serve, the same way our Atlanta partner sits at the top of 32 separate community pages across metro Atlanta.
That's the offer. Everything below this line is us proving it, because you have no reason to take our word for it.
One trade. One service area. One Featured Pro. When it's taken, there is no second slot to sell.
Take the top spot — $147/mo →You know the drill on the shared-lead platforms. You pay for the lead. So do three other companies in your trade. Then it turns into a footrace — whoever dials fastest wins, and the other three paid for the privilege of losing.
Then the homeowner is annoyed because four trucks called in eleven minutes. And your cost per booked job quietly becomes four times your cost per lead.
A Featured listing isn't a lead. It's your phone number on a page a homeowner is already reading. They tap it, your phone rings, and there is no one else in the race — because there's exactly one Featured Pro on that page, and it's you.
No shared leads. No bidding. No per-call charge. No credits. Nothing to dispute at the end of the month.
Stop paying to enter the footrace. Own the page instead.
Get exclusive calls — $147/mo →Appliance Care of Atlanta took the Featured spot on April 6, across 32 communities in their service area — Atlanta, Alpharetta, Marietta, Roswell, and 28 more. We didn't change their ads, their website, or their Google profile. The only variable was position on our pages.
Read those four numbers again. 106 different phone numbers means this isn't one frustrated customer calling back — it's 106 separate households with a broken appliance. 84% had never called them before. Half of those calls ran past a full minute, which is what an actual scheduled repair sounds like, not a wrong number.
And the trend line is the part that matters: 18 calls, then 23, then 31, then 52. The directory keeps growing. Their price never moved.
| Channel | Typical cost per call | 52 calls would run |
|---|---|---|
| Shared-lead platforms | $15 – $100 | $780 – $5,200 |
| Google Local Services | $15 – $40 | $780 – $2,080 |
| Google Search Ads | $25 – $75 | $1,300 – $3,900 |
| NHSP Featured | $2.83 | $147 flat |
Ranges are 2026 industry averages for home service trades, not a quote for your account. The $2.83 is arithmetic from our own call tracking platform: 52 calls, $147 invoice, July 2026.
127 calls for $588 total. Whatever your service area's number turns out to be, it's happening today — with or without your name on the page.
Put your business at the top →Fair question: "Sure, one listing worked. Can you actually produce volume, or did you get lucky in one metro?"
Here's every inbound call across the home service network we operate this year — appliance, plumbing, roofing, water damage, mold, pest, HVAC, gutters, electrical, garage doors — 63 tracked campaigns, 4,909 calls between January 1 and August 4.
That is not rented traffic. We don't buy a single click. It's directory pages that earn their own rankings, plus a citation and listings operation that pushes those same businesses into map, voice, and AI search results across the web.
The important part for you: the number goes one direction, and your price doesn't move with it. Lock $147 today, and if your service area's traffic doubles next quarter, you get the calls — not the invoice.
4,909 calls this year and climbing. The only open question is whose phone rings in your service area.
Claim your area's Featured spot →Because we're not reselling you ad space. There's no auction, no click cost, no media budget to recover. The pages already exist and already rank. Adding your name to the top of them costs us close to nothing.
So we don't price it against what it's worth to you. We price it at a number you'll never bother to cancel — and we make our money on volume across thousands of markets instead of squeezing a handful of contractors.
That's the entire business model. At $600 you'd audit it every quarter. At $147 you'll forget it's on the card, and the only way that works for us long-term is if it keeps ringing your phone.
Your listing pages are already live — in your city and every surrounding community we cover. Homeowners are landing on them right now with whatever scraped, unverified information we could find. Not claiming them doesn't make them disappear. It just means the call goes to whoever is sitting above you.
Top placement everywhere you work, your own tracking number, and a live call log. $147 a month, flat.
Start your Featured placement →We've set this deliberately low — 15 calls a month, not Atlanta's 52. Change anything you think is wrong.
Not a projection or a guarantee — it's your own arithmetic. Your service area's demand is your service area's demand.
You just ran the math yourself. It works at 15 calls. Atlanta is sitting at 52.
Lock in $147/mo →Take the Featured spot. Give it 30 days. If your phone doesn't ring enough to make $147 look silly, reply to your receipt and say the word — we'll refund every dollar. No form, no retention call, no "let me get a manager."
Your listing stays accurate and live through the end of the cycle either way. We'd rather have a correct listing on the page than a wrong number and a refund request.
We can offer that because of the math above. At $2.83 a call, we're not sweating the occasional refund. The only people who ask for one are people this was never going to work for — and we'd rather find that out in month one than have you quietly resent the charge for a year.
Worst case, thirty days from now you ask for the money back and we send it. Best case, your phone stops being quiet.
Start the 30 days →Still here? Then you're exactly who this is built for.
The Atlanta listing is averaging 1.7 calls a day. Whatever your service area's number turns out to be, it's happening today whether or not your name is on those pages — the traffic doesn't wait for you to decide.
And there is exactly one Featured Pro per trade, per service area. Not a tier, not a package — one. When a competitor takes it, there is no second slot we can sell you. You go on a list and wait for them to cancel.
Ninety seconds and a card, and it's yours instead.
Every day you wait, those calls go to whoever is already at the top. There is no way to get them back later.
Take the spot before someone else does →One service call covers your monthly cost. Cancel anytime.
Straight answer on the difference: Claimed fixes your information. It does not move you above the businesses ranked ahead of you — and position is what produced every number on this page. If your goal is the phone ringing, Featured is the one that does it.
Confirm your business, pick your plan, pay. Nothing to schedule, nobody calling you back.
P.S. — If you only remember one number from this page, make it this one: $2.83 per phone call. Not per click. Not per shared lead sold to four of your competitors. Per call that rang a real business's phone last month. You risk $147 and thirty days to find out what that number looks like across your service area, and we'll give the $147 back if you don't like the answer.
Questions first? Email us — same-day reply on business days.
Call figures cited on this page are drawn from our call tracking platform for the periods stated and are historical results for a specific listing, not a prediction or guarantee of your results. Cost-per-lead ranges for other channels are published 2026 industry averages for home service trades and are provided for comparison only. Featured placement is limited to one business per trade per service area and is subject to availability at the time of purchase.
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Claimed fixes your information. It does not move you above the businesses ranked ahead of you — and position is what produced every number on this page.
Our Atlanta partner is at 52 calls a month on Featured. That's $3.29 a day for the upgrade.
Take the spot for 30 days. If your phone doesn't ring enough to justify $147, reply to your receipt and we'll refund all of it — and leave your listing accurate and live anyway.
The only thing you can lose is the slot, to whoever in your service area claims it first.